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Abu Dhabi developers on PR offensive |
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August 19 2009
Bigger budgets for advertising and public relation campaigns
mean that Abu Dhabi developers are dominating the news nearly as much
their troubled Dubai rivals, new research has showed.
Experts
now predict that by the end of the year Aldar and Sorouh, Abu Dhabi’s
number one and two real estate companies, will be more talked about in
the media than Dubai’s property sector, which has been hammered by the
downturn.
“Abu Dhabi has got more money and is still spending
through the crisis while Dubai developers are relaxing. There is an
opportunity for Abu Dhabi to pounce on this and grow,” said Mohamed
Elzubeir, managing director of Mediastow, a Dubai-based media research
company which released its second quarter real estate report.
“Although
Dubai developers continue to have the lead [in media coverage], I
expect this to completely flip to Abu Dhabi by the end of the year,” he
added.
Aldar and Sorouh had 1,551 and 1,136 mentions in the
media in the first half of the year, compared to state controlled
Nakheel which appeared 1,431 times and Damac, which only received 472
mentions.
Source: Arabian Business
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