Founded in March, 2008, by Mr. Hunaid Husssain Lakhani, CEO,
BL Holdings, Estate 400 is the Real Estate consultancy, marketing, sales
brokerage and after sales management arm of the BL group of companies.
The Estate 400 team comprises of very experienced and
specialized real estate professionals with over 200 combined man years
experience in providing tailor made consultancy services to select developers,
investors and home owners in South Asia, Middle East and Southern Europe.
Estate 400 provides very specialized and comprehensive range of Research, Marketing & Sales Consultancy,
Sales Management and After Sales services, overseeing all aspects of real estate project
marketing and sales requirements for its clients; developers and investors.
Services provided by Estate 400’s specialized consultancy teams
begin from the drawing board working with the developers and architects, to make
certain the project design is perfect in every aspect. An expert team of
marketing professionals ensure that a careful yet thorough market and focused
group research is carried out to identify the needs in the market place of the
two main predefined target segments; investors and end-users. Once the demand
is identified, an advisory report is furnished in the form of recommendations
to the project architects. In this fashion we are able to strike a balance
between the demands of the investors and end-users to the architect’s visionary
designs.
The results guarantee a project offering fantastic products catering
to the entire spectrum of the target audience.
Estate 400 plays a major role in the design aspects of the
project getting involved with detailed levels of advisory spanning from
building elevations, to the maximum utilization of the prime views from a room
or the type of fittings used, whether or not the kitchens should be open or
closed plan and the sizes and mixes of units or modules within the projects.
The next phase of the project consultancy mandate is focused
on developing a customized marketing strategy and budget. A comprehensive RFP (Request
for Proposal) process is undertaken to identify third party Advertising, PR,
Media Buying, Event Management agencies as a perfect match to the project
envisioned and keeping in line with the overall budgetary guidelines set forth
by the developer. A detailed but inclusive advertising agency “brief” from the
Estate 400’s marketing team, virtually guarantees a revolutionary advertising campaign
and coupled with refined yet unique project marketing collaterals, means the
project will garner the publicity necessary to rise above the advertising
clutter that has become a commonplace in the competitive real estate market of
the UAE.
The advertising campaign backed by an well orchestrated PR,
TV, Radio, Internet, Direct Marketing, Press Conferences, Launch Event and
Exhibition participation efforts means the project and the developer receives
the maximum exposure during the launch phase as well throughout the project
lifecycle.
During the next stage of the project a sales strategy, sales
targets, budgets and a comprehensive pricing matrix is developed to drive sales
efforts. Once the project is launched to our extensive database, as well as the
general audience, the Estate 400’s sales management team takes over. Lead by a
very experienced outfit of Sales team leaders, in-house Project managers and a
Head of Sales, the diverse cultural backgrounds of the sales consultants translate
into high sales turnovers even in an “off-plan” project sales mandate. A live
web based state of the art CRM and stock control management system helps the
sales team manage sales operations on a daily basis. Supported by years of
tried and tested systems and processes, and as a direct result of a well
planned marketing campaign, sales transactions become a mere routine.
Estate 400’s international sales network of Sales Agency
Partners in South Asia, Middle East, Iran and Western Europe
broadens the various sales channels that can be utilized to maximize the rate
of sales for the projects. All Agency Partners have access to Estate 400’s
stock listing and the authority to transact a sell online in our live web based
CRM system.
A customized website designed and developed to facilitate
project market and sales allows online payments for vying investors and end
users alike. This sort of facility allows clients anywhere in the world to
easily book and pay for units online.
All project sales related enquiries, whether generated by any
form of advertising or through the website enquiries, are all channeled through
a 24 hour Call Centre with a dedicated project enquiry telephone number, email
and a web address.
The final phase of the
project life cycle is handled by a very specialized After Sales Management
team. This team consists of a highly experienced Sales Administration Manager
supported by a team of dedicated and expert administrators and accountants.
This unit is responsible for managing all after sales related matters ranging
from completing sales paperwork to documentations and payment follow ups
throughout the lifecycle of the project.
The exhaustive range of
services listed above clearly indicates that Estate 400 is able to provide a
one-stop solution package to developers and investors seeking to launch off-plan
projects in the UAE real estate industry.
